ACAO

Identity design for the long-established resort in Atami, Japan to elevate its positioning and appeal. Deliverables included the design and production of a hard-cover promotional book, website, stationery and wayfinding pictograms. Tactile materials such as OK Muse ‘Eddy’ and Tant TS-1 were used along with embossed branding, foil- blocking and gilt-edging print finishes to convey the resort’s luxury experience.